Mutual Value Measurement

About Mutual Value Measurement (MVM)

As values based businesses, the greatest challenge for co-operatives and mutuals, is to let our values shine. That’s why the BCCM has teamed up with researchers at Monash University, our members and the CME sector, to find a new way of measuring our positive impact on our members, our customers, the community and the economy.

The global launch of Mutual Value Measurement, a framework for measuring the value we create that aligns with our values, took place on 22 November 2019 at the BCCM Summit.


The project has developed a framework that helps the CME sector measure their total value creation (mutual value) through a set of common dimensions and shared language about measuring and reporting mutual value.

The Framework uses six dimensions to cover the unique areas of value that CMEs generate:

MVM Icon - Commerciality


MVM Icon - Shaping markets

Shaping markets

MVM Icon - Member relationships

Member relationships

MVM Icon - Community relationships

Community relationships

MVM icon - Ecosystem and reciprocity

Ecosystem and reciprocity

MVM icon - Mutual mindset

Mutual mindset

The MVM Framework can be used by CMEs across different industries, of different sizes, and with different capabilities. The Framework has been field tested is available with an implementation guide and templates that will allow interested CMEs to assess and plan the full adoption of the Framework.

The Mutual Value Measurement (MVM) framework diagram

The Mutual Value Measurement (MVM) framework and related material was developed by the Business Council of Co-operatives and Mutuals (BCCM) in partnership with Monash University's Monash Business School. All intellectual property and rights are vested with BCCM and Monash Business School and any use of this material should only be done with the express authorisation of BCCM and Monash Business School.

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