As reported in the Australian Financial Review last week, Norco Co-operative is set to more than double their sales of fresh milk to China, even as the

NSW dairy co-operative Norco will more than double sales of fresh milk to China, a sign of how Australia’s reputation for high-quality and safe food is helping it sell produce at premium prices overseas.

Despite its fresh milk retailing for a hefty $9 a litre in Shanghai, Norco has found no shortage of demand. It will increase weekly deliveries from 30,000 to 80,000 bottles under a new distribution agreement with a Chinese importer.

“This is really a great opportunity for the Australian dairy industry,” said Norco chief executive Brett Kelly.

Why China is paying $9 a litre for Australian milk, BR, 15 September

Dairy co-operative on trade mission to China to boost fresh milk exports, ABC News, 15 September

NSW Dairy Co-operative Norco is set to more than double their sales of fresh milk to China, even as it commands a $9/L price in Shanghai. Brett Kelly, CEO Norco, travelling with agriculture minister Barnaby Joyce as part of a 38-strong Australian trade delegation, says it is a “great opportunity for the Australian dairy industry.”

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