MVM Virtual Masterclass

This Virtual Masterclass led by Dr Paul Thambar (Monash Business School) is designed to help CME executives and their teams to develop a detailed knowledge and understanding of the framework, as well as the necessary tools to implement the framework within their organisation.

Facilitated by the MVM research team, the virtual masterclass will run for around four hours (breaks will be included). Class content will include an overview of the framework, guidance on clarifying and establishing your mutual purpose, implementation planning and deep-dives into each of the six measurement dimensions. Each dimension will be unpacked, and suggestions will be provided for how each of its elements (objectives, activities, performance measures) could be developed.

This interactive masterclass will be an opportunity for CMEs to interact with the MVM research team and with peers. Pre-masterclass preparatory work will allow participants to get the most out of this class.

The Virtual Masterclass has been developed to provide organisations with two individual registrations per registration fee to encourage participation by multiple team members. The registration fee also includes a follow up one-on-one virtual meeting with a member of the MVM research team (if required) to help CMEs finalise their implementation plan. BCCM offers additional consultancy services to continue your MVM journey.

Date
Wednesday 27 May 2020, 1pm to 5pm EST

Duration of online presentation
Four hours (four presentations with convenience breaks between each of the sessions)

Platform for presentation
Zoom

Duration of post-event consultation per organisation

One hour per organisation, to be taken by 31 August.

The purpose of this session is to review the work undertaken by the organisation post-course and provide high-level feedback and suggestions regarding future focus areas. This enables the organisation to determine whether they can manage the project in-house or require additional consultancy support for the project.

Total contact hours for registrants
Five hours

Pricing

The cost of registering is per organisation and provides up to two registrations for key staff.

• Non-BCCM member $1500 plus GST (providing two registrations per organisation)
• BCCM member – $750 plus GST (providing two registrations per organisation)
• Original research funding partner – $500 plus GST (providing two registrations per organisation)

MVM Masterclass registration closes Tuesday, 26 May at 11am. For late enrolments please contact either Bev Wood or Carmel Butler on [email protected].

Program

Module 1: Introduction to MVM

Broad overview. Mutual Purpose, Framework dimensions and balance, Measures. Templates. With Q&A

Module 2: Deep Dive- Commerciality and Shaping Markets dimensions

Detailing each dimension- objectives, value creation activities, measures. With Q&A.

Module 3: Deep Dive- Member Relationships, Community Relationships, Ecosystem and Reciprocity dimensions

Detailing each dimension- objectives, value creation activities, measures. With Q&A.

Module 4: Deep Dive- Mutual Mindset dimension

Detailing each dimension- objectives, value creation activities, measures. With Q&A

Learning objectives

1. Describe in detail the different elements of the MVM Framework and how it should be constructed.

2. Analyse and understand how the MVM framework can be customised for your CME and identify implementation issues for further consideration

Learning outcomes

1. Preliminary MVM framework for your CME
2. Preliminary implementation plan
3. List of implementation issues

Express your interest in attending our MVM Masterclasses