The Co-op and ME Bank partner up in membership deal

13 February 2014

BCCM members The Co-op and ME Bank have announced a new commercial arrangement that will contribute significant growth opportunities to both companies.

The arrangement, which is , means all new Co-op members will be given the opportunity to apply for an ME Bank EveryDay transaction account when they join the Co-op.

The Co-op receives over 100,000 new members annually and is Australia’s largest member-owned retailer, with 1.76 million Members with 53 stores based on 20 university campuses nationally.

The ME Bank EveryDay transaction account has no monthly account-keeping fee and as major part of the arrangement, Co-op members will have their $25 Co-op membership fee reimbursed by ME Bank.

Co-op CMO, Greg Smith, said: “teaming up with ME Bank is part of our expanded retail plan to broaden the range of relevant services to our members.”

“We are thrilled to be partnering with the likes of ME Bank who also share a ‘for the member’ value proposition.”

Sources:

ME Bank’s media release, The Co-op and ME Bank strike deal to boost customers, 10 Feb

Sydney Morning Herald, ME Bank targets younger customers in Co-op deal, 10 Feb

Australian Banking + Finance, ME Bank and student co-op team up, 11 Feb