Gaining a customer’s trust is hard. Mutuals have a good track record

28 May 2020

In a time where so much is changing and the future is unclear, Australians are becoming more aware and educated than ever before in order to make decisions that are not only smart but also ethical. Gone are the days of “I will take your word for it” and the concept of turning a blind eye.

Australians are now more than ever seeking out more ethical ways of doing business and for Mutuals, it means reminding them that you are here.

In findings from the Edelman Trust Barometer 2020, which measures social trust in government, business, NGOs and media, we discover that ethical drivers are 3 times more important to company trust than competence.

It’s time to shine, Mutuals!
Institute of Strategic Management 
May 2020

Latest news

04 April 2024

Podcast: Benefits of Housing Co-ops with Linda Seaborn

Sage Godrei engages in a compelling conversation with Linda Seaborn, Senior Policy Advisor at the BCCM, shedding light on the advantages of the housing co-op model.
03 April 2024

Newcastle Building Society turns its focus to community and regional development

Newcastle Building Society is the first UK organisation to receive Mutual Value Measurement Accreditation, developed in Australia for the mutuals sector.
28 March 2024

‘Time is right’ for government-backed RMBS: Greg Medcraft

"The AFG chairman and former ASIC chair says the time is now right to bring about the competition inquiry’s ‘compelling’ recommendation for a public RMBS.